Divisadero Barometer

The Divisadero Barometer is an annual study in collaboration with the "Instituto de Empresa" on the state of digital maturity of companies in Spain. To achieve this, we surveyed people with different profiles within various companies. From there, a report on digital maturity was produced based on the kind of company, professional position, etc. Once the report was done, events were held in Barcelona and Madrid, where the main conclusions and lessons learned from this study were explained.

My role in this project was the definition of the graphic line and the creation of all the necessary material for this event, which included the identity of the Barometer itself, through the editorial design of the report, the generation of the graphics of the report, the decision of printing finishes according to objectives and budget, to the creation of invitations for mailings, leaflets and the generation of graphics for the decoration of the event.